I get asked this question a lot. Kim, how do you get so much done?! How do you do so many things?! You’re everywhere?!
To answer simply, I have no idea! But after some thought and reverse engineering my process, I have come up with a few answers to this question.
So what kind of organised person would I be without a list right?! I have made a list of the things that have helped me and I’ll break them down for you here.
The unicorn of an organised life really just comes down to the following:
I am organised because I know WHAT and WHY I am doing something. Each different business that I do work for has a clear vision, written down, and a voice or tone with which to speak. Separated like that it makes it easier to distinguish the brands.
Each brand has a vision and a pre worked look and feel. Even my blog. It helps keep content relevant, consistent and adds to the visual flow. I highly recommend ANY business to have this figured out before you start, and if you haven’t you can still implement it now. It’s branding 101, to keep things consistent and even a small home business can do it right without too much fuss and bother.
I have worked out for my own life what my priorities are, and that keeps my work separate from my life. I am able to switch off and walk away, when you are busy with as many things as I am, it pays to walk away at a certain time of day and make a mental separation from “work”.
Play to your strengths – outsource your weaknesses.
I know what my strengths and weaknesses are, so I play my strengths and if I can’t up skill my weakness (cleaning for example) then I outsource. The important message to get here is that you don’t have to do everything. Yes, outsourcing will cost you money, but it will save you sanity and time to work on the things that matter.
Ask others for help and invest in yourself and your skills.
I always recommend that people go to workshops, training days and do online webinars if they can. It helps keep your information relevant, and it keeps your skills current. It doesn’t matter what work you do, invest in yourself and keep learning. We never know everything there is to know about our chosen profession, and especially about social media, the algorithms change every 4 or 5 months, different rules come into play, Face Book and Instagram update their policies, it pays to stay ahead of the ball.
I also read, a lot.
I read news articles related to my work, I scroll twitter and see what the trending hashtags are, keep an eye on a few key accounts to be the first to know when my industry is facing a change
Do what you hate first.
This is the best advice I received as a work from home mom with her own business. Admin is my nemesis, filing drives me nuts, so I do it first (most of the time) before I dive into the fun part of creating content.
Social Media is a tool.
Social media is a tool, it doesn’t do the work for you. You still need to put in the work beforehand. You still have to have a plan, content and copy (words) to go with whatever you are posting.
You need hashtags for Instagram, at least 50, and you need to have researched them. Otherwise you’re going wonder why you aren’t getting the reach you thought you would get, and say things like “this social media thing doesn’t work for me”
Don’t believe the lie that you must be online constantly. I have small blocks of time that I use to “speed social” and comment and like and do all the things I need to do to make my engagement work for me. But you most definitely do not have to be scrolling all day long, and you shouldn’t be either.
Growth is slow on social media. Don’t buy into the viral nonsense.
Consistency is key. Think Tortoise and the Hare, slow and steady wins the race. Viral posts only give you a temporary boost in engagement, and you’re back to square one the next day. Also, please don’t get me started on fake followers and buying followers, it’s not worth it, you’ll be found out and big brands won’t work with you when they check your followers, and they do.
Here are a list of AMAZING people to follow.
- Blue media edit – I cannot say this enough, bloggers who are struggling to find the groove and understand all things interwebs…Carly is your girl!
- Paula Jones Coach – wife, mother to four teens, full time job and numerous side businesses. She’s definitely got it when it comes to being organised, apps, print outs the lot!
- Chantal Bezuidenhout from Social Media Shakeup – a social media guru, marketing specialist and she does 1:1 coaching too.
- Cath Beth – if you want to follow someone who’s been in this Instagram game for ages and is WINNING at it, she’s your girl, very honest and blunt about the truths of the Insta life.
- Multiply Training – a coaching company that specialists in E.Q. and other great principles for good work ethic and personal growth.
Apps and scheduling
There are so many apps out there that can make your life easier, some of the favorites I’ve used are
- A colour Story (for photo editing)
- Tweet Deck
- Spark Email
- Google – calendar, forms, docs, you name it, use it!
Here are the TWO IGTV videos that are up on my Instagram. I hope this helps you in some way. Remember, we are all unique and we all have different ways that work for us, so take what you can from my advice, but ultimately, you will have to find what works for you!